Buy or rent a roadshow truck
Your brand on the go
At a trade show, you stand side by side with your competitors. On a roadshow, you stand alone. No shared aisle, no neighboring booth vying for the same attention. You go where your target audience gathers, and for a moment, you are the sole focus of the scene. As a roadshow agency with its own vehicle manufacturing facilities, Marchi combines concept, vehicle, and execution all under one roof.
Benefits of roadshow marketing
Direct access
A roadshow truck can be located where your customers work, shop or meet. No detours via registrations or trade fair tickets. Your target group meets your brand without having to take an extra step.
Flexible routes
Whether it's three cities in one week or twenty stops over two months, the tour adapts to your schedule. You decide where and when you perform and can react quickly when opportunities arise.
Full control
Electricity, lighting, technology, furniture: Your roadshow truck comes with all the features, which makes you independent of local infrastructure.
Inspiration for your roadshow truck
No roadshow truck is the same as the other. Depending on the goal, industry and target group, we combine proven design elements to create a room concept that is precisely tailored to your needs. Here are five equipment options that have proven particularly effective at road shows.
Plan your roadshow now
An included stage area makes your roadshow truck the perfect room for presentations. Whether outside as a fold-out show area or inside as a compact presentation zone with screens and audio systems: The stage can be configured to suit the format.
Some roadshows have their focus on consulting. In that case a comfortable lounge area can be set up. Cozy seating, subdued lighting and a quiet atmosphere create the right ambience for confidential discussions and relaxed consultation.
Physical products need the right presentation. Illuminated display cases, shelving systems or rotating displays stage exhibits professionally and invite visitors to view and touch products up close.
A bar with cooling or warming technology combines hospitality with brand presence. Whether it's coffee, snacks or branded drinks: The catering module extends the length of stay and turns the stop into a convivial meeting place.
Recommended Models
Marchi Drive
Marchi Lite
Marchi Cube
Marchi Classic
Marchi Midsize
Marchi Container
eleMMent Vision
Special construction
“From planning to implementation, the Marchi Group supported us very professionally and creatively. Together, we launched the first EMEA Panduit Roadshow in Europe and the feedback from customers and colleagues was consistently very positive. We recommend Marchi Group as a valuable supplier for mobile showrooms because they can make the difference. ”
Why a roadshow with Marchi Group?
For over 20 years, we have been planning, building and accompanying roadshows in over 80 countries. Upon request, we’ll see every roadshow truck we produce through to its final stop. We’ll turn your roadshow into an experience your customers will remember.
Attractive Financing Options
Individual Design
Complete Support
Quick Delivery Times
Whether truck, semi-trailer, van or container: Our in-house fleet offers a wide selection of used roadshow vehicles that are immediately available.
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FAQs
What is roadshow marketing?
Roadshow marketing is a form of direct marketing in which companies use a mobile brand vehicle to drive specifically to their target group. Instead of waiting for walk-in customers, bring your offer to where your customers are: to company premises, to city centers, to industry events or to strategic locations. The vehicle serves as a showroom, consultation room or presentation platform.
What are the benefits of roadshow marketing?
Roadshow marketing brings your products and services right in front of your customers' eyes, making them more tangible. You are not bound to fixed locations and can flexibly adapt your tour. The personal encounter creates trust that digital channels can only build up with huge time and effort. At the same time, every stop can be evaluated so that you can actually measure the success of your campaign.
Can a rented roadshow truck be individually designed?
Yes, to a large extent. Branding, furniture and many interior designs are also easily possible for rental vehicles. For special requests that would permanently change the vehicle (such as structural modifications), the purchase is the better choice. Rental models offer plenty of design scope, but not every irreversible adjustment is feasible.
How much does a roadshow truck cost?
That depends heavily on the chosen model, the configuration and the size of the tour. We offer various budget options and financing options. The easiest way is to have a brief discussion to classify your project and give a realistic cost range.
