Purina - gourmet cat food on tour through Germany

Together with our partner “teamwork GmbH” from Oldenburg, we implemented a three-month roadshow for the premium cat food manufacturer “Purina-Gourmet”.

The challenge

emotional product experience with memorable value
Increasing the level of awareness of the product and brand among the target group
Acquisition of new customers

The solution

Gourmet pleasure tour for invited existing customers and passers-by (potential new customers)
V.I.C. Lounge (“Very Important Cats”) on the roof terrace
Germany-wide coverage of 21 locations per year
Subsequent assignment for 3 years in a row
Sampling new products