Brother - On a long journey in a design truck

Under the leadership of the “New Line Brand Communication” agency, we are sending our “EleMMent Visione” on a long journey for Brother printer, multifunctional and fax machine experts.

The challenge

Training of a new product within the dealer network and directly with the end customer
Combination options are welcome
Communicate the environmentally friendly properties of the products at first glance and with all senses

The solution

Attention-grabbing, futuristic vehicle with aerodynamic advantages for reducing fuel consumption and combination with an environmental campaign
One-man set-up in just a few minutes with remote control
Combination of forest scent, real birch trunks, various lighting scenarios and birdsong
Organizing a retailer event